TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Parvatiyar, Atul.
TI  - Handbook of relationship marketing
SN  - 0761918108
AV  - HF5415.55 .H36 2000
U1  - 658.8 21
PY  - 2000///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Relationship marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0658/99050408-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0658/99050408-t.html
ER  -