TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing management
SN  - 9781292092
AV  - HF5415.13 .K64 2016
U1  - 658.8 
PY  - 2004///
CY  - new delhi : 
PB  - Prentice-Hall, 
KW  - Marketing
KW  - Management
N1  - Glossary: p. G.1-G.10
Includes bibliographical references and index
ER  -