00807cam a2200253 i 450000100090000000300080000900500170001700800410003401000170007502000180009204000370011004200080014705000250015508200150018010000200019524501150021525000150033026400400034530000350038550400720042065000140049265000160050670000310052218203628BD-DhUL20161222175524.0140627s1982    ii a          001 0 eng    a  2014023870  a9781292092621  aDLCbengcDLCerdadDLCdBD-DhUL  apcc00aHF5415.13b.K64 201600a658.8bKOM1 aKotler, Philip.10aMarketing management :banalysis, planning, implementation and control / cPhilip Kotler and Kevin Lane Keller  a4th  edi.  1aNew Delhi :bPrentice-Hall, c1982.  a xi, 722 p. :b ill.;e24 cm.   aGlossary: p. G.1-G.10
Includes bibliographical references and index 0aMarketing 0aManagement.1 aKeller, Kevin Lane,d1956-