TY  - BOOK
AU  - McGown, K. L.
TI  - Marketing research: text and cases 
SN  - 0316559288
U1  - 658.83 
PY  - 1979///
CY  - Boston
PB  - Little
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -