Global marketing management / Warren J. Keegan. Keegan, Warren J. Export marketing Management. Export marketing Management Case studies. HF1416 .K44 1999 658.848 21 KEG Includes bibliographical references and indexes. Upper Saddle River, N.J. : Prentice Hall, c2002. c2002. 2002 Text xiv, 639 p. : ng Prentice Hall series in marketing