01219cam a2200349 a 4500 1880750 BD-DhUL 20161222174623.0 841004s1984 ilua b 000 0 eng 83082969 0256031312 (pbk.) DLC DLC DLC BD-DhUL HF5415 .R334 1984 658.8 19 MCR Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. 4th ed. Homewood, Ill. : R.D. Irwin, 1984. xiii, 387 p. : ill. ; 25 cm. The Irwin series in marketing Rev. ed. of: Readings in basic marketing. 3rd ed. 1981. "To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p. Includes bibliographies. Marketing. Marketing Case studies. McCarthy, E. Jerome (Edmund Jerome) Grashof, John F. Brogowicz, Andrew A. McCarthy, E. Jerome (Edmund Jerome). Basic marketing. Readings in basic marketing. Basic marketing. ddc BK 141063 141063 0 0 ddc 0 658_800000000000000_MCR 0 NFIC 266411 DUL DUL GEN 2016-12-22 Donation 658.8 MCR 309722 2016-12-22 1 2016-12-22 BK