01164cam a2200325 a 45000010008000000030008000080050017000160080041000330100017000740200022000910400027001130500023001400820019001632450113001822500012002952600041003073000035003484400034003835000060004175000087004775040029005646500015005936500029006087000041006377000021006787000025006997000060007247300033007847400021008171880750BD-DhUL20161222174623.0841004s1984    ilua     b    000 0 eng    a   83082969   a0256031312 (pbk.)  aDLCcDLCdDLCdBD-DhUL00aHF5415b.R334 198400a658.8219bMCR00aReadings and cases in basic marketing /cedited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.  a4th ed.  aHomewood, Ill. :bR.D. Irwin,c1984.  axiii, 387 p. :bill. ;c25 cm. 4aThe Irwin series in marketing  aRev. ed. of: Readings in basic marketing. 3rd ed. 1981.  a"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p.  aIncludes bibliographies. 0aMarketing. 0aMarketingxCase studies.1 aMcCarthy, E. Jeromeq(Edmund Jerome)1 aGrashof, John F.1 aBrogowicz, Andrew A.1 aMcCarthy, E. Jeromeq(Edmund Jerome).tBasic marketing.0 aReadings in basic marketing.0 aBasic marketing.