Readings and cases in basic marketing - McCarthy, E. Jerome (Edmund Jerome); Grashof, John F.; Brogowicz, Andrew A.; McCarthy, E. Jerome (Edmund Jerome). (Homewood, Ill. : R.D. Irwin, 1984)
Rev. ed. of: Readings in basic marketing. 3rd ed. 1981.
"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p.
Includes bibliographies.
Keywords: Marketing; Marketing -- Case studies