Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. Readings in basic marketing. Basic marketing. McCarthy, E. Jerome (Edmund Jerome) Grashof, John F. Brogowicz, Andrew A. McCarthy, E. Jerome (Edmund Jerome). Basic marketing. Marketing. Marketing Case studies. HF5415 .R334 1984 658.8 19 MCR Rev. ed. of: Readings in basic marketing. 3rd ed. 1981. "To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p. Includes bibliographies. Homewood, Ill. : R.D. Irwin, 1984. 1984. 1984 Text xiii, 387 p. : eng The Irwin series in marketing