The SAGE handbook of marketing theory / edited by Pauline Maclaran ... [et al.]. Marketing theory Maclaran, Pauline. Marketing Philosophy. Marketing. HF5415 .S229 2009 658.8 22 SAG Includes bibliographical references and index. This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory. London ; Thousand Oaks, Calif. : SAGE, c2010. c2010. 2010 Text xviii, 523 p. : http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018799914&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA eng