00880cam a2200253 i 45000010008000000030008000080050017000160080041000330100017000740200015000910400027001060820015001331000029001482450085001772500011002622600040002733000036003135040053003496500015004027000035004179420012004529990019004649520143004833701490BD-DhUL20161222173855.0800402s1980    maua     b    001 0 eng    a   79088040   a0395280591  aDLCcDLCdDLCdBD-DhUL00a658.8bPRM1 aPride, William M.d1942-10aMarketing :bbasic concepts and decisions /cWilliam M. Pride and O. C. Ferrell.  a2d ed.  aBoston :bHoughton Mifflin,cc1980.  axxiii, 754 p. :bill. ;c25 cm.  aIncludes bibliographical references and indexes. 0aMarketing.1 aFerrell, O. C.,ejoint author.  2ddccBK  c141057d141057  00102ddc406658_800000000000000_PRM708NFIC9266385aDULbDULcGENd2016-12-22eGifto658.8 PRMpA266346r2016-12-22t6w2016-12-22yBK