00412nam a22001457a 4500003000800000005001700008008004100025040001200066082001500078100002200093245007100115260003800186300002800224650001400252BD-DhUL20161222172858.0161222b1996    hk ||||| |||| 001 0 eng d  cBD-DhUL  a658.8bSCF 1aSchmidt, Ruth A.  1aFinancial aspects of marketing /cRuth A. Schmidt and Helen Wright  aLondon :bMacmillan press, c1996  a299 p. :bill.c25 cm.   aMarketing