TY  - BOOK
AU  - Meloan, Taylor W.
AU  - Smith, Samuel Van Dyke,
AU  - Wheatley, John J.,
TI  - Managerial marketing policies and decisions
U1  - 658.8 
PY  - 1970///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -