Marketing research / David J. Luck ... [et al.]. Luck, David Johnston. Marketing research. Marketing research. HF5415.2 .L8 1978 658.8072 LUM Second-4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor. Includes indexes. Bibliography: p. 503-508. Englewood Cliffs, N.J. : Prentice-Hall, c1982. c1982. 1982 Text xvi, 522 p. : eng