Key concepts in marketing [electronic resource] / Jim Blythe. Key concepts in marketing Marketing Blythe, Jim. Marketing. HF5415 .B4852 2009 658.8 22 BLK Includes bibliographical references and index. Los Angeles, Calif. ; London : SAGE, 2009. 2009. 2009 Text http://www.columbia.edu/cgi-bin/cul/resolve?clio9453391.001 http://www.columbia.edu/cgi-bin/cul/resolve?clio9453391.002 eng SAGE Knowledge - A-Z List Credo Academic Core SAGE key concepts SAGE key concepts. License restrictions may limit access.