@book{141001,
	author = {Blythe, Jim.},
	title = {Key concepts in marketing},
	publisher = {SAGE,},
	year = {2009.},
	series = {SAGE key concepts},
	address = {Los Angeles, Calif. ;},
	url = {http://www.columbia.edu/cgi-bin/cul/resolve?clio9453391.001}
}