00775nam a2200265 a 4500 481647 BD-DhUL 20161222165222.0 850913s1985 ilua b 001 0 eng 84062328 0256033005 DLC DLC DLC BD-DhUL 658.8 MCE McCarthy, E. Jerome (Edmund Jerome) Essentials of marketing / E. Jerome McCarthy and William D. Perreault. 3rd ed. Homewood, Ill. : R.D. Irwin, 1985. xvi, 595 p. : ill. ; 24 cm. The Irwin series in marketing Includes indexes. Bibliography: p. 555-567. Marketing. Perreault, William D. ddc BK 140991 140991 0 0 ddc 0 658_800000000000000_MCE 0 NFIC 266227 DUL DUL GEN 2016-12-22 Gift 658.8 MCE 2016-12-22 2016-12-22 BK