The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. McQuarrie, Edward F. Marketing research Methodology. 658.8 MCM Includes bibliographical references and index. Thousand, Oaks, Calif. : Sage, c2006. c2006. 2006 Text xvi, 205 p. ; http://www.loc.gov/catdir/toc/ecip059/2005006695.html http://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.html http://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.html eng