@book{140985,
	author = {McQuarrie, Edward F.},
	title = {The market research toolbox :},
	publisher = {Sage,},
	year = {c2006.},
	address = {Thousand, Oaks, Calif. :},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/toc/ecip059/2005006695.html}
}