Problems in marketing - McNair, Malcolm P. (Malcolm Perrine), 1894-1985.; Hansen, Harry L., 1911-1992; McNair, Malcolm P. (Malcolm Perrine), 1894-1985.; Learned, Edmund P. (Edmund Philip), 1900-1991. (New York, McGraw-Hill Book Co., 1949)
"Intended to replace both Problems in merchandise distribution, by McNair, Learned, and Teele ... and ... Learned's Problems in marketing."
Bibliographical footnotes.
Keywords: Marketing