@book{140980,
	author = {Luck, David Johnston.},
	title = {Marketing research /},
	publisher = {Prentice-Hall,},
	year = {c1978.},
	address = {Englewood Cliffs, N.J. :},
	edition = {5th ed.},
	note = {Second-4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor.}
}