Managing imitation strategies : how later entrants seize markets from pioneers / Steven P. Schnaars. Schnaars, Steven P. Marketing. Technological innovations Economic aspects. Entrepreneurship. HF5415 .S347 1994 658.8 20 SCM Includes bibliographical references (p. 257-279) and index. New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1994. c1994. 1994 Text iv, 294 p. ; http://www.loc.gov/catdir/bios/simon054/94015203.html http://www.loc.gov/catdir/description/simon041/94015203.html http://www.loc.gov/catdir/enhancements/fy0705/94015203-s.html http://www.loc.gov/catdir/enhancements/fy0705/94015203-t.html eng