00753cam a2200241 i 45000010008000000030008000080050017000160080041000330100017000740200015000910400027001060500023001330820019001562450103001752500013002782600042002913000035003335040041003686500015004097000041004247000021004657000025004863683865BD-DhUL20161222164136.0780629s1978    ilua     b    000 0 eng    a   78052940   a0256020507  aDLCcDLCdDLCdBD-DhUL00aHF5415b.R334 197800a658.8219bMCR00aReadings in basic marketing /cedited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.  aRev. ed.  aHomewood, Ill. :bR. D. Irwin,c1978.  aviii, 427 p. :bill. ;c23 cm.  aIncludes bibliographical references. 0aMarketing.1 aMcCarthy, E. Jeromeq(Edmund Jerome)1 aGrashof, John F.1 aBrogowicz, Andrew A.