TY  - BOOK
AU  - Shimp, Terence A.
TI  - Advertising, promotion & supplemental aspects of integrated marketing communications
SN  - 0030211131
AV  - HF5415.123 .S54 2000
U1  - 658.82 21
PY  - 2000///
CY  - Fort Worth
PB  - Dryden Press
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1514/99074297-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/99074297-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/99074297-t.html
ER  -