01475cam a2200361 a 4500 11863145 BD-DhUL 20161222163822.0 991208s2000 txua b 001 0 eng 99074297 0030211131 DLC DLC DLC BD-DhUL HF5415.123 .S54 2000 658.82 21 X2446 Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. Advertising, promotion, and supplemental aspects of integrated marketing communications Advertising promotion 5th ed. Fort Worth : Dryden Press, c2000. xxix, 674 p. : ill. (some col.) ; 29 cm. The Dryden Press series in marketing Includes bibliographical references and indexes. Communication in marketing. Sales promotion. Advertising. Direct marketing. Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1514/99074297-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1514/99074297-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1514/99074297-t.html ddc BK to SSCD pb07 12-08-99; se42 01-10-00; se50 to Dewey 02-16-00; aa19 02-18-2000 140971 140971 0 0 ddc 0 658_820000000000000_X2446 0 NFIC 266173 DUL DUL GEN 2016-12-22 Purchased 658.82 X2446 X2446 2016-12-22 1 2016-12-22 BK