Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. Advertising, promotion, and supplemental aspects of integrated marketing communications Advertising promotion Shimp, Terence A. Communication in marketing. Sales promotion. Advertising. Direct marketing. HF5415.123 .S54 2000 658.82 21 X2446 Includes bibliographical references and indexes. Fort Worth : Dryden Press, c2000. c2000. 2000 Text xxix, 674 p. : http://www.loc.gov/catdir/enhancements/fy1514/99074297-b.html http://www.loc.gov/catdir/enhancements/fy1514/99074297-d.html http://www.loc.gov/catdir/enhancements/fy1514/99074297-t.html eng The Dryden Press series in marketing