@book{140971,
	author = {Shimp, Terence A.},
	title = {Advertising, promotion & supplemental aspects of integrated marketing communications /},
	publisher = {Dryden Press,},
	year = {c2000.},
	address = {Fort Worth :},
	edition = {5th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1514/99074297-b.html}
}