00882pam a2200253 a 45000010008000000030008000080050017000160080041000330100017000740200015000910400027001060500022001330820021001552450129001762500012003052600054003173000032003715040041004036500034004446500048004787000045005267000020005717000037005913960264BD-DhUL20161222163559.0940523s1995    maua     b    000 0 eng    a   94020690   a0201539721  aDLCcDLCdDLCdBD-DhUL00aHF1416b.G56 199500a658.848220bBUG00aGlobal marketing management :bcases and readings /c[edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.  a3rd ed.  aReading, Mass. :bAddison-Wesley Pub. Co.,cc1995  ax, 686 p. :bill. ;c23 cm.  aIncludes bibliographical references. 0aExport marketingxManagement. 0aExport marketingxManagementxCase studies.1 aBuzzell, Robert D.q(Robert Dow),d1933-1 aQuelch, John A.1 aBartlett, Christopher A.,d1943-