Global marketing management : cases and readings / [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett. Buzzell, Robert D. (Robert Dow), 1933- Quelch, John A. Bartlett, Christopher A., 1943- Export marketing Management. Export marketing Management Case studies. HF1416 .G56 1995 658.848 20 BUG Includes bibliographical references. Reading, Mass. : Addison-Wesley Pub. Co., c1995 c1995 1995 Text x, 686 p. : eng