00809pam a2200265 a 4500 1949793 BD-DhUL 20161222163546.0 870619s1988 njua b 000 0 eng 87018849 0135584531 (pbk.) DLC BD-DhUL DLC HF5415.13 .M3524 1988 658.802 19 MAR Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox. 4th ed. Englewood Cliffs, NJ : Prentice-Hall, c1988. x, 406 p. : ill. ; 24 cm. Includes bibliographies. Marketing Management. Kotler, Philip. Cox, Keith Kohn. 7 cbc orignew 1 ocip 19 y-gencatlg ddc BK 140967 140967 0 0 ddc 0 658_802000000000000_MAR 0 NFIC 266164 DUL DUL GEN 1995-01-24 Purchased 658.802 MAR 339411 2016-12-22 2016-12-22 BK