foundations for marketing action Nicosia, Francesco M. Wind, Yoram. text bibliography ilu Hinsdale, Ill Dryden Press c1977 1977 monographic eng

print

194 p. : ill. ; 25 cm. [edited by] Francesco M. Nicosia, Yoram Wind. Includes bibliographies. Marketing research Consumers Competition HF5415.2 .B397 658.83 NIB 0030136164 77078701 DLC 780103 20161222163340.0 2249631