02495cam a22003614a 4500 5684569 BD-DhUL 20161222163307.0 050124s2005 maua b 001 0 eng 2004020857 1591396190 (hardcover : alk. paper) (OCoLC)ocm56421900 (DLC) 2004020857 (NNC)5684569 DLC BD-DhUL UKM C#P DLC OrLoB-B pcc HF5415.153 .K53 2005 658.802 22 KIB Kim, W. Chan. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. Boston, Mass. : Harvard Business School Press, c2005. xv, 240 p. : ill. ; 25 cm. Includes bibliographical references (p. [223]-229) and index. 1. Creating blue oceans -- 2. Analytical tools and frameworks -- 3. Reconstruct market boundaries -- 4. Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- 7. Overcome key organizational hurdles -- 8. Build execution into strategy -- 9. Conclusion : the sustainability and renewal of blue ocean strategy. "Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand." "Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies."--BOOK JACKET. New products. Market segmentation. Mauborgne, Renée. Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020857.html AUTH TOC ddc BK 20060816 c hew2 MPS 140963 140963 0 0 ddc 0 658_802000000000000_KIB 0 NFIC 266156 DUL DUL GEN 2016-12-22 658.802 KIB 481357 2016-12-22 2016-12-22 BK