02377cam a22003134a 45000010008000000030008000080050017000160080041000330100017000740200040000910350023001310350022001540350017001760400041001930420008002340500026002420820021002681000018002892450137003072600060004443000033005045040066005375050401006035200914010046500018019186500025019367000024019618560078019855684569BD-DhUL20161222163307.0050124s2005    maua     b    001 0 eng    a  2004020857  a1591396190 (hardcover : alk. paper)  a(OCoLC)ocm56421900  a(DLC)  2004020857  a(NNC)5684569  aDLCcBD-DhULdUKMdC#PdDLCdOrLoB-B  apcc00aHF5415.153b.K53 200500a658.802222bKIB1 aKim, W. Chan.10aBlue ocean strategy :bhow to create uncontested market space and make the competition irrelevant /cW. Chan Kim, Renée Mauborgne.  aBoston, Mass. :bHarvard Business School Press,cc2005.  axv, 240 p. :bill. ;c25 cm.  aIncludes bibliographical references (p. [223]-229) and index.00g1.tCreating blue oceans -- g2.tAnalytical tools and frameworks -- g3.tReconstruct market boundaries -- g4.tFocus on the big picture, not the numbers -- g5.tReach beyond existing demand -- g6.tGet the strategic sequence right -- g7.tOvercome key organizational hurdles -- g8.tBuild execution into strategy -- g9.tConclusion : the sustainability and renewal of blue ocean strategy.1 a"Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand." "Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies."--BOOK JACKET. 0aNew products. 0aMarket segmentation.1 aMauborgne, Renée.413Table of contentsuhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html