@book{140963,
	author = {Kim, W. Chan. and Mauborgne, Renée.},
	title = {Blue ocean strategy :},
	publisher = {Harvard Business School Press,},
	year = {c2005.},
	address = {Boston, Mass. :},
	url = {http://www.loc.gov/catdir/toc/ecip0422/2004020857.html}
}