00864cam a22002534a 450000100090000000300080000900500170001700800410003401000170007502000150009204000270010704200080013405000260014208200190016810000200018724500940020725000130030126000610031430000470037550400530042265000460047565000410052170000480056213110098BD-DhUL20161222163006.0030304s2004    njua     b    001 0 eng    a  2003044004  a0131421840  aDLCcDLCdDLCdBD-DhUL  apcc00aHF5415.135b.K47 200400a658.8221bKES1 aKerin, Roger A.10aStrategic marketing problems :bcases and comments /cRoger A. Kerin, Robert A. Peterson.  a10th ed.  aUpper Saddle River, NJ :bPearson/Prentice Hall,cc2004.  aviii, 696 p. :bill. (some col.) ;c29 cm.  aIncludes bibliographical references and indexes. 0aMarketingxDecision makingvCase studies. 0aMarketingxManagementvCase studies.1 aPeterson, Robert A.q(Robert Allen),d1944-