Marketing channel management : a customer-centric approach / Pingali Venugopal. Venugopal, Pingali, 1958- Marketing channels. Marketing Management. HF5415.129 .V46 2001 658.84 21 VEM Includes bibliographical references (p. [181]-182) and index. New Delhi ; Thousand Oaks : Response Books, 2001. 2001. 2001 Text 187 p. : http://www.loc.gov/catdir/enhancements/fy0657/2001031395-t.html http://www.loc.gov/catdir/enhancements/fy0660/2001031395-d.html eng