TY  - BOOK
AU  - Westing, J. Howard
AU  - Albaum, Gerald,
TI  - Modern marketing thought
SN  - 002426590X
U1  - 658.8 
PY  - 1975///
CY  - New York
PB  - Macmillan
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -