The business and marketing environment / Adrian Palmer and Ian Worthington. Palmer, Adrian. Worthington, Ian, 1946- Marketing. Export marketing. Organizational effectiveness. Marketing research. HF5415 .P234 1992 658.8 20 PAB Includes bibliographical references and index. London ; New York : McGraw-Hill Book Co., c1992. c1992. 1992 Text xiii, 257 p. : eng