TY  - BOOK
AU  - Ruth  A. Schmidt
AU  - Peterson, Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 033363781X
AV  - HF5415.135 .K47 2010
U1  - 658.8 22
PY  - 1996///
CY  - Houndmills : London.
PB  - Macmillan
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
N1  - Includes bibliographical references and indexes; Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy
ER  -