cases and comments Ruth A. Schmidt creator Peterson, Robert A. (Robert Allen) 1944- text festschrift jua Houndmills : London Macmillan 1996 monographic ng

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xi, 708 p. : ill., maps ; 29 cm. Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy. Ruth A. Schmidt, Helen Wright Includes bibliographical references and indexes. Marketing Decision making Case studies Marketing Management Case studies HF5415.135 .K47 2010 658.8 SCF 033363781X 0333637828 2009019796 DLC 090518 20161222160440.0 15741629