01443cam a2200289 a 4500 15741629 BD-DhUL 20161222160440.0 090518s1996 njuab b 001 0 eng 2009019796 033363781X 0333637828 (OCoLC)ocn297149498 DLC DLC YDX BTCTA YDXCP CDX SINPL DLC BD-DhUL HF5415.135 .K47 2010 658.8 22 SCF Ruth A. Schmidt Strategic marketing problems : cases and comments / Ruth A. Schmidt, Helen Wright Houndmills : London. : Macmillan, 1996 xi, 708 p. : ill., maps ; 29 cm. Includes bibliographical references and indexes. Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy. Marketing Decision making Case studies. Marketing Management Case studies. Peterson, Robert A. (Robert Allen), 1944- ddc BK 140924 140924 0 0 ddc 0 658_800000000000000_SCF 0 NFIC 266033 DUL DUL GEN 2016-12-22 Purchased 658.8 SCF 371890 2016-12-22 4 2016-12-22 BK