Strategic marketing problems : cases and comments - Ruth A. Schmidt; Peterson, Robert A. (Robert Allen), 1944- (Houndmills : London. : Macmillan, 1996)
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
Includes bibliographical references and indexes.
Keywords: Marketing -- Decision making -- Case studies; Marketing -- Management -- Case studies