00638cam a2200217 i 45000010008000000030008000080050017000160080041000330100017000740200015000910400027001060500018001330820016001511000019001672450083001862600053002693000034003225040030003566500015003867000019004013684180BD-DhUL20161222155957.0790822s1979    ilua     b    000 0 eng    a   78059270   a0917974166  aDLCcDLCdDLCdBD-DhUL00aHF5415b.M31800a658.83bBAM1 aBal, Terry T. 10aMarketing readings :ban enrichment of concepts /cTerry T. Ball ... [et al.].  aProspect Heights, Ill. :bWaveland Press,c1979.  axiv, 592 p. :bill. ;c24 cm.  aBibliography: p. 591-592. 0aMarketing.1 aBall, Terry T.