01397cam a2200349 a 4500 1660343 BD-DhUL 20161222153647.0 970321s1997 cau b 001 0 eng 97010585 0803993838 USpb alkaline paper paperback 080399382X UShb alkaline paper cloth 817036633X Indiahb 8170366348 Indiapb 1660343 TOC eng BD-DhUL a-ii--- HF5415 .P236 1997 658.8 21 Panwar, J. S., 1948- Marketing in the new era : combating competition in a globalizing economy / J.S. Panwar. Thousand Oaks, Calif. : Sage Publications, 1997. 9707 277p. ; 23 cm. Includes bibliographical references and index. 1. Introduction -- 2. Marketing Myopia -- 3. Developing New Products -- 4. Managing Brand Equity -- 5. The Positioning Advantage -- 6. Pricing for Results -- 7. Reaching the Customer -- 8. The Direct Hit -- 9. Marketing Events -- 10. The Advertising Edge -- 11. Promoting in the Field -- 12. Relating to the Customer -- 13. Globalization of Brands. Marketing. Marketing India. Competition, International. ddc BK ANL YY 658.800954 P198 140893 140893 0 0 ddc 0 658_800000000000000 0 NFIC 265948 DUL DUL GEN 2016-12-22 658.8 420716 2016-12-22 2016-12-22 BK 0 0 ddc 0 658_800000000000000 0 NFIC 265950 DUL DUL GEN 2016-12-22 658.8 414455 2016-12-22 2016-12-22 BK 0 0 ddc 0 658_800000000000000 0 NFIC 265953 DUL DUL GEN 2016-12-22 658.8 420720 2016-12-22 2016-12-22 BK