TY  - BOOK
AU  - Coddington, Walter.
TI  - Environmental marketing: positive strategies for reaching the green consumer 
SN  - 0070115990
U1  - 658.802 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Green marketing
KW  - Product management
KW  - Environmental aspects
N1  - Includes bibliographical references and index
ER  -