Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder. Reeder, Robert R., 1935- Brierty, Edward G., 1925- Reeder, Betty H., 1936- Industrial marketing. HF5415 .R355 1991 658.8 REI Includes bibliographical references and index. Englewood Cliffs, N.J. : Prentice Hall, c1991. c1991. 1991 Text xvi, 670 p. : eng