00730nam a2200229 a 45000010008000000030008000080050017000160080041000330100017000740200015000910400027001060820015001331000041001482450094001892500013002832600041002963000035003374900035003725040053004076500015004607000025004754208398BD-DhUL20161222152850.0820701s1982    ilua     b    001 0 eng    a   81084883   a0256026483  aDLCcDLCdDLCdBD-DhUL00a658.8bMCE1 aMcCarthy, E. Jeromeq(Edmund Jerome)10aEssentials of marketing /cE. Jerome McCarthy with the assistance of Andrew A. Brogowicz.  aRev. ed.  aHomewood, Ill. :bR.D. Irwin,c1982.  axvii, 540 p. :bill. ;c24 cm. 0aThe Irwin series in marketing.  aIncludes bibliographical references and indexes. 0aMarketing.1 aBrogowicz, Andrew A.