@book{140879,
	author = {McCarthy, E. Jerome and Brogowicz, Andrew A.},
	title = {Essentials of marketing /},
	publisher = {R.D. Irwin,},
	year = {1982.},
	series = {The Irwin series in marketing.},
	address = {Homewood, Ill. :},
	edition = {Rev. ed.}
}