00731nam a2200217 a 45000010008000000030008000080050017000160080041000330100017000740200022000910400022001130820019001352450097001542500012002512600050002633000033003135040039003466500032003856500046004177000050004633752637BD-DhUL20161222152838.0840622s1984    ohua     b    001 0 eng    a   82062290   a0538195207 (pbk.)  aDLCcBD-DhULdDLC00a658.8219bMAR00aMarketing decision making :banalytic framework and cases /cWilliam F. O'Dell ... [et al.].  a3rd ed.  aCincinnati :bSouth-Western Pub. Co.,cc1984.  avi, 461 p. :bill. ;c23 cm.  aIncludes bibliographies and index. 0aMarketingxDecision making. 0aMarketingxDecision makingxCase studies.1 aO'Dell, William F.q(William Francis),d1909-