Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. Engel, James F. Warshaw, Martin R. Kinnear, Thomas C., 1943- Marketing. Advertising. Marketing Management. HF5415 .E65 1983 658.8 ENP Includes bibliographical references and index. Homewood, Ill. : R.D. Irwin, 1983. 1983. 1983 Text xv, 655 p., [4] p. of plates : eng Irwin series in marketing